Jamie Oliver is using his powerful brand identify to champion a campaign targeting the marketing of unhealthy food to children. In conjunction with the UK All Party Parliamentary Group on Obesity (APPG on Obesity), the campaign urges Government to enact a 9pm watershed on advertising “junk food,” to reduce advert exposure to children – on TV, online, in the streets and on public transport – to make it easier for children and their families to make healthier food choices.
Given what we know about behavioural science, constant exposure to these marketing cues erodes health-conscious decision making around food choices and undermines other public health efforts to drive consumers to make healthier choices.
EASO has #AdEnough! Learn more about the campaign on the Jamie Oliver website.