EASO wins ‘Best Lobbying Campaign’ for our European Obesity Day 2016 (#EOD2016) campaign at the 2017 European Association Awards
The campaign struck a strong chord with the judges. Obesity, affects nearly 100 million citizens in Europe and is one of the greatest public health challenges of the 21st century, costing €70 billion in healthcare and lost productivity.
European Obesity Day (EOD) was held on 21 May 2016 as the focal point of an international public affairs and lobbying campaign created, developed and organised by Cambre Associates for the European Association for the Study of Obesity (EASO), a federation of professional membership associations from 32 countries. EASO is the voice of the European obesity community, representing scientists, healthcare practitioners, physicians, public health experts and patients.
The campaign’s objective – to increase knowledge and understanding of the need for action to tackle and to treat obesity by policymakers at European and national levels – was met by creating a framework programme at EU level. The framework was cascaded for adaptation, translation and implementation by EASO National Associations, associated disease organisations, and patients. A toolkit provided ideas and materials to inspire and empower our colleagues to create and drive EOD initiatives at national and local level. We are grateful to all of our collaborators and stakeholders for their contributions. Please join us in supporting the 2017 campaign: europeanobesityday.eu
European Association awards website: http://europeanassociationawards.com